In the 1950s, Nissan made a conscious decision to expand into worldwide markets. Nissan management realized their Datsun small car line would fill an unmet need in markets such as Australia and the world's largest car market, the United States. In 1958 they first showed cars at the 1959 Los Angeles auto show, and sold a few cars that year in the United States. The company formed a U.S. subsidiary, Nissan Motor Corporation U.S.A., in 1959, headed by Yutaka Katayama. By continually technologically improving their sedans, along with chic Italianate styling and adding sporty cars such as the Datsun Fairlady roadsters, the sporty and race-winning 411 series, the Datsun 510 and the world-class Datsun 240Z sports car, by 1970 Nissan had become one of the world's largest exporters of automobiles.Nissan will enter the premium midsize car segment with Teana in March. The segment is currently ruled by Toyota Camry, Honda Accord, Skoda Superb and Mercedes C class.
Nissan has great plans for India it is willing to postion India as its manufacturing base; it has joined hands with Renault and Mahindra to produce cars. As its sister Renault has decided to enter India in a bigger way with car like Logan, Nissan also wants to join the fray.
Nissan Teana is sold as the Cefiro in Singapore and Hong Kong, as the Teana in Thailand or as the Maxima in Australia and North America. The name Teana comes from a Native American word meaning “dawn.” This model name was selected because it is suitable to the dawn of an all-new luxury sedan and because it has an elegant ring befitting the car’s appearance.