Jaguar Cars, Ltd. is an automobile manufacturer of luxury and executive cars operating under the Jaguar marque. The company's headquarters are in Coventry, England, where it was founded by Sir William Lyons in 1922. It has been a wholly-owned subsidiary of Indian company Tata Motors, Ltd. since 2008, where it is operated as part of Jaguar Land Rover group.Following several subsequent changes of ownership since the 1960s, Jaguar was listed on the London Stock Exchange and became a constituent of the FTSE 100 Index, which ended when Ford acquired Jaguar in 1989. The company holds Royal Warrants from HM Queen Elizabeth II and HRH Prince Charles.
On 1 January 2008, Ford made a formal announcement which declared Tata as the preferred bidder. According to the rules of the auction process, this announcement would not automatically disqualify any other potential suitor. However, Ford (as well as representatives of Unite) would now be able to enter into more focused and detailed discussions with Tata to iron out issues ranging from labour concerns (job security and pensions), technology (IT systems and engine production) and intellectual property, as well as the final sale price. Ford would also open its books for a more comprehensive due diligence by Tata. On 18 March 2008, Reuters reported that American bankers Citigroup and JP Morgan shall be underwriting a loan of USD 3 billion in order to finance the deal.
Founded as the Swallow Sidecar Company in 1922, by two motorcycle enthusiasts, Sir William Lyons and William Walmsley, the SS Jaguar name first appeared on a 2.5 litre saloon in 1935,[3] sports models of which were the SS 90 and SS 100. The Jaguar name was given to the entire company in 1945 when the SS was dropped due to lack of popularity from WWII.
Jaguar made its name in the 1950s with a series of elegantly-styled sports cars and luxury saloons. The company bought the Daimler Motor Company (not to be confused with Daimler-Benz), in 1960 from Birmingham Small Arms Company (BSA). From the late 1960s, Daimler was used as a brand name for Jaguar's most luxurious saloons.
Jaguar merged with the British Motor Corporation (BMC), the Austin-Morris combine, to form British Motor Holdings (BMH) in 1966. After merging with Leyland, which had already taken over Rover and Standard Triumph, the resultant company then became the British Leyland Motor Corporation (BLMC) in 1968. Financial difficulties and the publication of the Ryder Report led to effective nationalisation in 1975 and the company became British Leyland, Ltd. (later simply BL plc).
In the 1970s the Jaguar and Daimler marques formed part of BL's specialist car division or Jaguar Rover Triumph Ltd until a restructure in the early 1980s saw most of the BL volume car manufacturing side becoming the Austin Rover Group within which Jaguar was not included. In 1984, Jaguar was floated off as a separate company on the stock market — one of the Thatcher government's many privatisations.